Have you used
promotional products to increase sales and goodwill, familiarize
your company name and logo and gain repeat business?
are as varied as imagination, and unlike other forms of advertising,
promotional products are very personal and capitalize on word
of mouth. The recipient becomes like an unpaid sales person!
direct mail advertising, which can quickly find itself in the
rubbish bin, or traditional media which is easily forgotten, promotional
products and corporate gifts is advertising which can literally
last for years. Therefore, your cost per exposure to your client
can become very low indeed, making promotional products excellent
value for money. Besides, it is probably the only form of advertising
your client can ever thank you for.
PRODUCTS CAN BE USED FOR…
Business gifts of appreciation
2. Sales and Membership incentives
3. Alternatives to product markdowns or discounts
4. Building better business relationships & loyalty
5. Marketing campaigns, competitions, prizes
6. New product launches, trade nights, conferences
7. Informing customers of a new phone number or address
8. Breaking the ice with new accounts
9. Memory prompt of established accounts
10. Adding to an already popular range of merchandise for retail
11. Building databases wit barcodes, e.g. Scanning keyrings with
a logo on one side and a barcode on the other side; or inviting
a response in order to receive a free promotional product gift,
e.g. filling out a questionnaire
12. Part of your marketing mix and combining with other forms
These are just a few of the possible applications for promotional
products, so as you can see, they really will work for you “24
hours a day, 7 days a week”.
advertising means it’s not costing, it’s paying!
QUESTIONS TO CONSIDER WHEN PLANNING A PROMOTIONAL PRODUCT CAMPAIGN
What are the goals to be achieved?
2. Who will be the target audience (age, sex, occupation, etc.)?
3. What role will the sales force play?
4. What is the time schedule?
5. What is your client worth to you?
6. What is the budget and how is it broken down (quantity etc.)?
7. Is there a corporate image or theme?
SELECTING A PROMOTIONAL PRODUCT CONSIDER THE FOLLOWING
Product life expectancy
2. Rate of usage or how often seen
3. Perceive value to client
4. Uniqueness or novelty of product, e.g. talking point
5. Does it compliment your business?
6. Actual cost
7. Can the product be a part on an ongoing concept, if necessary?
8. Distribution plan – who receives it and how (packaging,
9. Don’t always chose products on price alone, as quality,
durable products cant last longer and be more cost efficient over
the long term
10. Is the promotional product supplier professional and helpful?